The Double Moral Standard Behind the Inclusivity Movement
The celebration of diversity is not just a marketing strategy. Diversity starts at the top, powered by authenticity and a visible reflection in real life.
Mama Cax, Chromat, Christian Siriano, ThirdLove, Beyoncé, as genuine examples of inclusive behaviour within profession and life.
Mama Cax, born Cacsmy Brutus is a Haitian-American Blogger, Advocate, Motivational Speaker and Model.
Mama Cax, uses social media as a platform to talk about body positivity, but most importantly, dismantle the image of what people with disabilities should be or look like.
Her innovative prosthetic leg and message of self-love has landed her features in magazine like: TeenVogue, Cosmopolitan, Essence Magazine, Glamour, Refinery29, ASOS Magazine, StyleLikeU and i-D.
What It's Like to Be a Disabled Model in the Fashion Industry - Teen Vogue's
Body positive has become side by side picture of girls showing their bloated or fat tummy, showcasing curvy bodies but not too big, some cellulite but not too much, anything still within the spectrum of things palatable by our society - Mama Cax
Mama Cax landed her first campaign in 2017 with Wet n Wild, and the diversity of that cast inspired her to consider modeling as a viable career choice. She’s now represented by Jag Models and has starred in campaigns for Tommy Adaptive, ASOS, and Chromat.
"Such an amazing show , the collection explores human’s contribution to the destruction of our planet. A collection made with recycled plastic bottles, discarded fishnets and upcycled fabrics. Diversity and inclusion has always been the root of Chromat now taking a bigger step towards sustainable fashion."
Inclusivity has always been central to Becca McCharen-Tran’s work at Chromat, the swimwear label she founded nine years ago. This season, however, the designer brought sustainability and climate change to the fore. The first models carried leafy palm fronds, canna lilies, and other flora native to McCharen-Tran’s new base of Miami; these paradisiacal props were exchanged for charred plastic bottles and heaps of plastics as the show went on. The two threads are undeniably intertwined, especially when you consider that in Miami climate change disproportionately affects immigrant communities. - VOGUE
Chromat has become as beloved for its swimsuits as for its inclusive manifesto. What’s perhaps less known is that its famous runway shows and campaigns are the result of the power-couple collaboration between Becca McCharen Tran, the brand’s founder and creative director, and her wife, Christine, who leads production design for the brand’s Fashion Week events.
Led by Chromat and Christian Siriano, a familiar list of designers, presented their new collections on women of all sizes; and they were joined by a handful of brands new to curve casting, including Mara Hoffman, Sies Marjan, and Cushnie.
With the spring 2019 shows well underway, we're keeping tabs of body diversity on the runway during New York Fashion Week. (Though, as some designers move away from traditional runway casting in favor of "real people," we're counting professional models in our final tally.) more
Inclusivity is a movement, not a trend. In order to authentically embrace the movement, it has to be core to who the brand is – it can’t be a gimmick.
Get ready for more executive apologies. In 2018, Starbucks, Papa John’s, H&M, Victoria’s Secret and Macy’s all experienced backlash and criticism based on advertisements, actions or statements of employees and executives of the company. In 2019, we are likely to see similar missteps, as companies figure out how to build an environment that is inclusive and equitable for both employees and customers. In 2019, companies should concentrate on diversity and inclusion training that focuses on behavior changes, unconscious bias, and media preparation for all employees. Organizations should also analyze their marketing and promotional materials, double and triple checking to ensure the materials are representative of diverse populations. - Forbes
Why Beyoncé's New Partnership With Adidas Highlights An Important Diversity Issue - full articles
"If people in powerful positions continue to hire and cast only people who look like them, they will never have a greater understanding of experiences different from their own. They will curate the same art over and over again, and we will all lose."- Beyoncé
Cover Image by https://alleles.ca